Privacy policy

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details — name, address, billing address, shipping address, phone number, email address.
• Financial information — card and financial account numbers, payment details, transaction details.
• Account information — username, password, security questions, preferences and settings.
• Transaction information — items viewed, added to cart or wishlist, purchased, returned, exchanged or cancelled, and past transactions.
• Communications with us — information included in your messages, e.g. customer support inquiries.
• Device information — device, browser, network connection, IP address, other unique identifiers.
• Usage information — how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you — when you create an account, use the Services, or communicate with us.
• Automatically through the Services — from your device, and through cookies and similar technologies.
• From our service providers — engaged to enable certain technology on our behalf.
• From our partners or other third parties.

How We Use Your Personal Information

• Provide, Tailor, and Improve the Services. To perform our contract with you, process payments, fulfill orders, remember preferences, manage your account, arrange shipping, facilitate returns and exchanges, enable reviews, and create a customized shopping experience.
• Marketing and Advertising. To send marketing communications by email, text, or post, and to show relevant ads based on your activity on the Services or elsewhere.
• Security and Fraud Prevention. To authenticate your account, provide a secure payment and shopping experience, and detect or prevent fraudulent or unsafe activity. Please keep your account credentials confidential.
• Communicating with You. To provide customer support and maintain our business relationship with you.
• Legal Reasons. To comply with applicable law, respond to valid legal process, or enforce our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:

• With Shopify, vendors and other third parties who perform services on our behalf (IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to advertise to you. Depending on where you reside, you may opt out of this here.
• When you direct or consent to disclosure, such as through social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction (e.g. merger), to comply with legal obligations, or to protect the Services and our rights or those of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your use of the Services to provide and improve them. To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights via the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may link to websites or platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. Their inclusion does not imply endorsement.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. Parents or guardians may contact us to request deletion of a child's information.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend avoiding unsecure channels for sensitive or confidential information. We retain personal information as long as needed to maintain your account, provide the Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights, subject to certain limitations:

• Right to Access / Know personal information we hold about you.
• Right to Delete personal information we maintain about you.
• Right to Correct inaccurate personal information.
• Right of Portability — receive and transfer your information to a third party.
• Right to Opt Out of the "sale" or "share" of your information, or of targeted advertising — exercise it here.
• Managing Communication Preferences via the unsubscribe link in our emails.

We will not discriminate against you for exercising these rights, and may need to verify your identity before processing requests. You may designate an authorized agent to make requests on your behalf.

Complaints

If you have complaints about how we process your personal information, contact us using the details below. Depending on where you live, you may also lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store and process your personal information outside the country you live in. If we transfer data out of the European Economic Area or the UK, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, unless the destination country is deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We'll post the revised policy here and update the "Last updated" date.